MARKETING
Our first charitable bottling run was the result of a video contest, with the highest vote count winner – Friends of the Lower Grand Coulee – getting direct donations from wine sales of the sparkling rosé to help children’s art programs. We created a two-page spread magazine ad which featured our vendors’ logos and partnership. The ad ran in the following publications, and some page space was donated by the following media organizations:
Seattle Magazine
Seattle Met
Foothills Magazine
Bellevue Lifestyle
Wine Press Northwest
Wenatchee World
and the Tri-City Herald
Our Second bottling for the Walk to End Alzheimer’s garnered a single page ad that ran in the following publications:
Seattle Met
Foothills Magazine and
Wine Press Northwest
PRESS RELEASES
Stacy’s PR expertise enabled us to get the word out – garnering Congressman Dan Newhouse a visit to our Walk to End Alzheimer’s press conference.
Here is the Tri-City Herald’s coverage of the event – and was a featured spot on KHQ news.
https://www.tri-cityherald.com/news/local/article252066233.html
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Our participating vendors are included in each of the releases and coverage of the events, as well as on the back label of the wines they contribute resources to.